So when a bevy of NYX Maccaron Lippies debuted last summer—in colors like green, yes, but also lavender, black, and yellow—the first reaction was intrigue—followed by hesitant application, and then an application that was stunningly smooth and comfortable. For more info on how we treat your personal information, It was my mission to close that gap," says Ko. The Ultimate Ranking of Appalachian State Dorms, 10 Lipstick Colors For Fall That Will Have You Looking So Kissable, 10 Protective Hairstyles You’ll Want To Try This Fall, Halloween Nails To Have You Looking Totally Festive, Halloween Makeup Looks That Require Minimal Effort, 13 Neon Eyeliners To Try For Every Eye Color, 12 Eyeliner Tutorials That Can Change Your Look. (adsbygoogle = window.adsbygoogle || []).push({}); NYX HD Photogenic Concealer is an awesome swap for MAC’s Pro Longwear Concealer. I got all 3 shades as my skin needs vary. NYX Cosmetics is one drugstore makeup brand that's been a staple for anyone obsessed with beauty—and on a budget—for years. “So we want to make sure that every launch is with purpose and has exactly what a consumer is looking for, which at the end is just really great quality at a great, affordable price,” As for the eventual product, it's function over form. Get a color correcting palette from NYX for the same effect as the high-end products. instead of like 'Niks,' so we have to do a better job spreading the word," writes the spokesperson. For most recent ingredient list, please refer to packaging. To keep your makeup fresh all day, use the NYX Setting Spray in a matte or dewy finish as a sweet dupe for the pricey Urban Decay product. This gorgeous pinkish-tan lip color is perfect for everyday wear. Try NYX’s “Perfect” lipstick for a dupe of MAC’s Half’n Half color. “We want to make sure that any person, any race, color, background, age is going to be able to find some shade that is going to work for their complexion,” Joyce said. Kylie Jenner Lip Kit vs NYX … It was named after Nyx, the Greek goddess of the night. If you follow a lot of makeup artists on Instagram or Snapchat, you've likely noticed a spike in powder application (note Kim Kardashian).That's all due to a trend called baking. NYX products are sold in over 70 countries at thousands of retailers, ranging from specialty beauty and fashion stores to freestanding shops and the brand's corpor… It was named after Nyx, the Greek goddess of the night. For this gorgeous beige shade, try NYX Sahara Eye Shadow instead of splurging on MAC’s Rice Paper color. [14], "Banking On Beauty: Tea and Milica Built NYX Cosmetics Into A $500 Million Brand", "Vegan Formula | NYX Professional Makeup", "NYX Professional MakeUp - L'Oréal Group", "You need to know about NYX cosmetics, stat! Contact us Call 1.844.335.3510 Monday - Friday 5am - 5pm PST.
with love from los angeles Luckily, there is a NYX counterpart for almost every popular beauty item that you’re missing in your makeup bag. My new favorite powder!! Both beauty bloggers … Use of this site constitutes acceptance of our User Agreement (updated 1/1/20) and Privacy Policy and Cookie Statement (updated 1/1/20) and Your California Privacy Rights. “But now it’s so normal to see somebody rocking a blue lip, green lip, or even gray lip,” Beyond that, Joyce said the brands aims to launch 200 to 300 shades a year within 20 products. These 20 makeup dupes are drugstore matches for some of the hottest beauty items on the market right now, all at college-friendly prices. [10], NYX Cosmetics continues under other management as a part of L'Oréal, and now provides products including lipstick, lip gloss, and mineral foundation. Luckily, their two million followers on Instagram don't care. It's not an acronym like NYC. ctrl.user.last_order.total_quantity : 0)}}), Green Lipstick Is A Neutral, & Other Lessons From NYX Cosmetics. NYX Professional Makeup is certified and acknowledged by PETA as a cruelty-free brand, and they offer a wide range of vegan-friendly products. The program aims to provide consumers of all skill sets with accessible, professional-grade makeup education. One talented artist will win an all-expense paid trip to Los Angeles and a … As an alternative to cult classic, Makeup For Ever Microfinish Powder, use the NYX Studio Finishing Powder to lock in your makeup look. “They're using the products in ways that we hadn’t even known that people were using them,” Makeup artists go through rounds of challenges, and at the end of it all, an award show presents the big winner with a $25,000 prize. NYX Professional Makeup (/ n ɪ k s /) is an American cosmetics company that is a subsidiary of L'Oréal.The company was founded in Los Angeles by Toni Ko in 1999. Glossier Inc., 123 Lafayette St., New York, NY 10013, Your password needs to be at least 6 characters long, Shopping Bag ({{(ctrl.user.last_order && !ctrl.user.last_order.completed_at ? The company has four other stores in California and is planning to open up more this year in the Southeast and Midwest. As in, your inbox. The very best of Into The Gloss, delivered weekly right to your inbox. “We really grew by word of mouth,” said Joyce Kim, NYX's global director of product development. As college students, we are all far too familiar with the Google search term “makeup dupes.” We want the trendy products, but simply do not have the funds to shell out $50 for a Kardashian-approved highlighter. It keeps me matt all day!

Her favorite things include french toast, concerts and "Sex And The City" re-runs. By signing up, I agree to receive emails from NYX Professional Makeup and other L'Oréal brands and programs. Prompting us to ask ourselves, first why we hadn't paid more attention to NYX, and second, how on earth it got so good for so little money? Even if you've got some screenshots of Rihanna's sea-punk days floating around somewhere on your desktop, it's going to take some courage to recreate.
By signing up, you agree to receive updates and special offers for Into The Gloss's products and services. Only bloggers are featured in NYX stores; the company never uses models. I have yet to be disappointed by this. It says so on NYX's website. Neither do the award winners at NYX's own Fine Artistry of Cosmetic Elites Awards (FACE if you're savvy). © 2020 Condé Nast. [5] Ko knew a guy from New Jersey who made pencils, from there, she started with six eyeliners and 12 lip liners, priced at $1.99 and was sold out in less than 30 days. To rock this gorgeous pink hue, try NYX’s Powder Blush in “Pinched.”.

NYX Cosmetics is one drugstore makeup brand that's been a staple for anyone obsessed with beauty—and on a budget—for years. [13], On March 6, 2019, NYX announced their first exclusive cosmetics sponsorship of the 2019 Coachella Valley Music and Arts Festival.