A look back at how African American contributions to society came to honored each February. The reality is far from it. I am an assistant editor at Forbes and write about leadership. A new ad from Google shows that black Americans are in the public spotlight, perhaps more than ever, often ranking high in many Internet searches. UPS will also be commemorating the month through a variety of events, beginning with a panel featuring the first African-American UPS driver, Ken Jarvis, on February 6. It also shows the tremendous collective interest in our history," Jackson McCann said in the blog post. In honor of Black History Month, Google launched "The Most Searched," an ad that debuted during the Grammy Awards show. Quotes delayed at least 15 minutes. Black History Month Since 1976, every U.S. president has officially designated the month of February as Black History Month. “The items that were most impactful last year were the ones that highlighted individuals with lasting legacies—this is where the theme, ‘Black Beyond Measure,’ came from,” says Melanie Gatewood, director of multicultural merchandise at Target. "Last year, as Dr. Martin Luther King Jr. Day approached, our team had a hunch that his monumental 'I Have A Dream' speech might be the most searched speech in the United States in Google Trends history," said McCann in a blog post on the company's website. Previously, I interned with the Echoes-Sentinel and The Bernardsville News where I covered local news and. Powered and implemented by Interactive Data Managed Solutions.

Her song "Countdown” plays throughout the ad. Google honors the abolitionist and women’s rights advocate for the first day of Black History Month. All Rights Reserved, This is a BETA experience. Turn on desktop notifications for breaking stories about interest? “We believe in honoring those that share our company’s values and purpose of refreshing the world and making a difference.”. Google isn’t the only company ushering in Black History Month with a new ad spot. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell My Info | Ad Choices  I serve as an assistant editor on the Leadership team at Forbes. The website offers additional details on the methodology used to measure the data. “It also shows the tremendous collective interest in our history.”. Previously, I interned with the Echoes-Sentinel and The Bernardsville News where I covered local news and events. Last month, Google CEO Sundar Pichai announced that the company is awarding a $3 million Google.org grant to support the NAACP's Afro-Academic, Cultural, Technological and Scientific Olympics (ACT-SO) program. The ad kicks off with Beyonce’s 2018 Coachella performance, captioned with "the most searched performance." Many of the most-searched people have been African Americans and many of the most-searched categories are ones related to black culture -- data that Google turned into a visually powerful ad. Another retailer recognizing the month through its products is Under Armour. "These trends can also help us understand what has endured, what has captivated our attention over time, who has had an undeniable influence on history, and who is shaping our future,” read a statement on Google's website about the ad. Coca-Cola’s “History Shakers,” set to be released this month, highlights six African Americans—homeless activist Terence Lester, Olympic gold medalist Simone Manuel, opera singer Davóne Tines, food activist Champale Anderson-Greene, roboticist Ayanna Howard and media producer Tony Weaver Jr.—shaping modern history in unique ways. © 2020 Fortune Media IP Limited. Offers may be subject to change without notice. Impact 50: Investors Seeking Profit — And Pushing For Change. I serve as an assistant editor on the Leadership team at Forbes. S&P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. “We are strongest when we are representative of the many communities we serve and we are thrilled to offer our customers engaging Black History Month events that honor and reflect the black experience and its impact on global culture.” Through the campaign, developed in conjunction with Macy’s black employee resource group, the company will donate $10,000 to charitable organizations, such as Jerry Rice’s 127 Foundation and local urban leagues. Use these printables and coloring pages at home and/or in the classroom to explore the different roles African Americans have played in US history. King is the youngest daughter of Martin Luther King Jr. Symone D. Sanders, special adviser to Joe Biden's presidential campaign, tweeted, "Big Monday morning energy after watching the company’s ad for Black History Month.". I was editor-in-chief of The Setonian, Seton Hall University's student-run and award-winning newspaper. Howard is featured in Coca-Cola's new ... [+] "History Shakers" ad, set to be released this month. February is Black History Month, and much of corporate America is commemorating the occasion.

GREENSBORO, N.C. — In honor of Black history month, Google is celebrating with a special Google doodle! Macy’s is displaying Black History Month-themed windows at its Chicago, New York, Philadelphia and Washington, D.C. locations, and will be hosting events with the likes of NFL Hall of Fame wide receiver Jerry Rice, comedian Phoebe Robinson and Oscar-nominated actor Matthew Cherry, among others. The ad also features many present-day icons such as LeBron James (most-searched athlete), RuPaul (most-searched drag queen), Serena Williams (most-searched tennis player) and John Legend (most-searched EGOT -- Emmy, Grammy, Oscar and Tony winner), as well as historic figures such as the late poet Maya Angelou, highlighting her as the most-searched female poet, and Malcolm X, citing his as the most-searched biography. Ireland court rules that Subway's sandwich bread is not legally bread.

All Rights Reserved. Employees can also look forward to the Bronner Brothers International Beauty Show—a collaboration between the UPS Corporate African-American Business Resource Group and Marketing Diversity Council—and a panel with three Black College Football Hall of Fame inductees, during which they will discuss the challenges and successes of their collegiate and professional football careers. “The entire team of more than 20 team members came together to build an assortment that represented as many definitions of success as possible—including stories from entrepreneurs, artists, activists, poets, chefs and more.” Among the most popular items: Rosa Parks and Katherine Johnson Barbie dolls. The ad was built from "aggregate Search trends data" to identify "black icons, events and movements that were the most searched within a specific category or field in the U.S.," said Shea Jackson McCann, Google creative strategist, in a blog post. The sneaker, inspired by the National Museum of African American History and Culture in Washington, D.C. and its designer, David Adjaye, features shades of bronze, brown, neon green and olive, as well as the museum’s longitude and latitude coordinates, emblazoned on the heel. Terms & Conditions. Ignatius Sancho: Google Doodle commemorates life of British abolitionist for Black History Month. I'm Black and beautiful!," wrote Bernice King in a tweet that also featured Google's ad. LeBron James flexes during a preseason game at T-Mobile Arena on Oct. 10, 2018, in Las Vegas. Photo courtesy of Google. Black History Month takes place in October in the UK Meanwhile at Twitter, @Blackbirds—the official account of the social media platform’s business resource group for members and allies of the African diaspora—has launched a campaign called #LoveToSeeIt, through which the company hopes to amplify the voices of those in the black community and their allies by encouraging users to tweet celebrations of African-American pride using the hashtag #LoveToSeeIt. All rights reserved. “‘Most Searched’ tells a powerful story about how the Black community has helped shape and influence American culture,” wrote Google creative strategist Shea Jackson McCann in a post introducing the ad on the company’s site. President Trump, first lady test positive for COVID-19, Trump adviser Hope Hicks tests positive for COVID, president to quarantine.

As the name suggests, the 90-second spot features the most searched African-Americans who made history—including abolitionist Frederick Douglass, musician Louis Armstrong and poet Maya Angelou—and the moments that defined it, like the Montgomery bus boycott and Martin Luther King Jr.’s “I Have A Dream” speech. The Google Doodle diorama honoring the 60th anniversary of the Greensboro sit-in, Google isn’t the only company ushering in Black History Month with a new ad spot. © 2020 Forbes Media LLC.